Over 15 years experience in discovering people's attitudes and behaviours, shaping product strategy, and UI/UX design.
Shaping and exploring initiatives, leading in-person and remote workshops to capture goals and requirements.
Designing, leading and conducting best-practice end-to-end user research (Generative, Evaluative; Behavioural, Attitudinal).
Crafting actionable frameworks such as Jobs to be Done, guiding teams to prioritize opportunities.
Leading and contributing through product and service concepting, prototyping and design.
Experience in building teams and departments, managing allocations, personal development and team training.
Experience includes: Supply Chain; VR/AR; ESG; Financial Services; Commerce / Retail; Healthcare; Luxury Goods; Manufacturing; Play.
Magic Leap is a start-up that makes XR hardware, software and services. It's primary product projects content into the user's eye, bringing the physical and digital worlds together as one.
The company was pivoting from it's model as a consumer technology platform to concentrate on the enterprise market, with a focus on healthcare solutions.
Givenchy needed to add eCommerce to their Ready to Wear and Beauty channels. We used the brand being late to the game to our advantage, leapfrogging competitors with an omnichannel experience.
Both channels were redesigned from the ground up, creating an experience that feels distinctly Givenchy. Connected services link to boutiques, collection themes inform storytelling, and the interface builds on decades of brand heritage.
Fast Radius is a manufacturing company that pioneered the concept of microfactories. As well as it's own factories based in the US, it has a global network of manufacturing providers to serve it's customers.
The company was expanding it's services, as part of a strategy to offer automated customer experiences and SAAS across the engineering design process.
Shiseido are a 140 year old beauty company with a rich heritage of innovation. ML-R led an embedded R/GA team in design sprints, tasked with cultivating new ways of working, thinking and collaborating.
An example of the work we did together is Beyond Time - an immersive, interactive installation that helps people to see the beauty of ageing as they are seemingly transported through time.
Designing features that enable young users to have a safe experience, and delivering an impact report on AI and entertainment.
From mapping the ecosystem vision and rescoping the MVP, to building the brand foundations and designing the go-to-market Customer Portal.
Conducting interviews with target audiences and subject matter experts, to define the explore stage of the customer journey.
A digital tool to help diabetics better manage their condition. Leading experience strategy and collaboration between Design and Tech. Co-leading workshops and research.
Co-leading an embedded team, hitting active user and redemption KPIs, introducing lean design processes.
Leading experience strategy and facilitating collaboration between Design and Tech. Co-leading workshops and research.
Increasing customer engagement, satisfaction and cross-sell. Leading UX from discovery through to design. Designing and conducting research, leading experience strategy and overseeing the product design team.
