I define and design disruptive, innovative and award winning, B2B and B2C products. 20 years experience collaborating with and working within startup, growth stage and enterprise companies.
Informing product strategy and crafting experiences through attitudinal and behavioural insights, balanced with a solid dose of feasibility and viability.
Currently leading product design in a ventures team at a FTSE 100 company, creating new ways for people to engage with one of the worlds most successful loyalty currencies.
Defining experiences through the likes of Jobs to be done, feature-benefit statements, information architecture, user flows, and design principles.
Crafting UX with attention to visual hierarchy, brand experience, UX copy, design systems and prototyping.
Conducting best-practice end-to-end user research (Generative, Evaluative; Behavioural, Attitudinal).
Exploring and embracing new tools and workflows to positively impact design efficiency.
Shaping design tasks, leading in-person and remote workshops to capture goals and requirements.
Experience in building teams and departments, managing allocations, personal development and team training.
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